2012年10月30日星期二
The rising star of fashion purchases Roberts talks style
p> Emma Roberts is not only made a name for himself as a rising star in Hollywood - she has four movies in the works - it also leaves its mark in the fashion world.
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The 21-year-old is regularly published in magazines for his style on the red carpet before name-checked and is sought at the forefront of fashion, Guest.
It seems appropriate, then it would be a sign of official fashion consultant Snapette, a social media-app purchases, where they blog and share pictures of it as it is.
Roberts talks about her love of sunglasses, style inspirations and only rule of fashion:
AP: How did you interested in fashion?
Roberts: Fashion has always been something that I was in. Since I have small, was interested, my mother told me that I would try to go to the school in my heels and dress-up ... a feather boa, and I see nothing wrong with that. For me, fashion is always something that I love and that I would have it more risks to take design stuff and become more involved in in any way more than I am getting older.
AP: Are you careful not to casually as sweatpants outside because you might be photographed wearing?
Roberts: I never wear sweatpants out of the house. This is probably my only rule. I know I'll regret it if someone. A picture of me I'll be like "Ugh. I'm the girl was wearing sweatpants and flip-flops all day outside, and I do not want that person I am. And I even have friends who are like you have, 'you see the picture of me? 'm like, 'Why are wearing pajamas outside? So, that's my only rule, really. No pajamas outside (laughs). By the way, I want to wear sweatpants on a plane all the days of my life, but I'm like, "I do not want a picture of me."
AP: Is there an accessory that you like to buy?
Roberts: I've always been a fan of sunglasses ever. I'm the kind of person who wears a new pair every day. I had a go-to pair that these Dior, were those black cat eye. I literally lost three times, I have to buy again, and I just found out that I lost the other day, and I'm devastated as. It is a collaboration with a pair Nanette Lepore I developed as his muse for Sunglass Hut and they ended up as the white cat eye sunglasses, and I'm like, 'Oh my God. What luck! But they are limited edition, so that I be careful not to lose it, because I like, "I will not be able to get them back, even if they are sunglasses Emma'm available. I ended up using two pairs and my sister already a stolen .... The other pair I'm afraid to leave, because I know that they are in a taxi somewhere in New York and know they were mine.
AP: What are your sources of inspiration for fashion?
Roberts: I'm a big fan of people who are looking for good on carpets. I love Kate Bosworth, she always looks together. I love Sienna Miller. ... Audrey Hepburn, I think she looked immaculate. I want everything always what they wore still there today.
AP: What about nail polish? What color do you wear?
Roberts: I'm a red nail or anything. I always see people with these great designs, but sit for 10 minutes, I'm like, "dry, this is the worst sitting there waiting. When people nice things on their nails, I'm like," How long did it take? How long have you been sitting there? And you can not do anything because your nails are wet!
AP: Why did you partner with Snapette?
Roberts: Snapette is a new application for the iPhone and it was something I wanted to be included in, because I'm a big fan of fashion and of course I'm a shopper, and this is something like Instagram-meets-Yelp where images take, you can "like" the photos you can see what other download and where everything, so for me to buy, I'm always happy, "Where did you find it? Where'd you get that?" So for me, this app great to see because you can what you want and see where the next place is going to buy, then it's great.
The five habits of famous fashion bloggers pellets study secret achievement Social Media
Joe Average response to the sex tape celebrity blogs have long been known as a quick and dirty way to fame has been mythologized. Unlike reality TV, where networks control the lights, the Internet allows anyone to accomplish fame on their own.
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So, why is not any idiot with a book blog and start cashing offers great?
This question is asked (albeit in a milder terms) by Canadian researchers in a new study that the "megaphone effect" reverses. The ability to build an audience of strangers without share capital to examine the phenomenon through the prism of fashion blogs, isolate best practices of young women online reputation online opportunity translated -. The Brass Ring for wannabe tastemakers from all sides
"In the past, it was Paris Hilton had to be - someone with family ties - or work for the government or the media," says Barbara Phillips, professor of marketing at the University of Saskatchewan. "Now anyone can be without the support of famous - but not everyone is So what makes the difference between people who are successful at this megaphone and people who blog to their friends and family have used."
Together with U.S. colleague Jessica Miller and Edward McQuarrie Santa Clara University, Phillips has analyzed the growth of 10 fashion blogs success (ie, Fashion Toast Karla Booth). After making the transition from virtual anonymity to fame industry These five key characteristics for success were identified.
A. Displays taste, no diaries: women in danger, daring decisions and definitive statements about what is fashionable and what is not. They quickly established itself as a cultural specialist.
Second They were pretending to be part of a community: While blogs niche communities of people who tend to think like women in this study apply to become involved through their public ignorant comments refusal of content suggestions, and not directly with their students. Phillips described as a means for defining the state.
Third Less photos personal: All but one of the bloggers for final modeling clothes themselves, which in turn presents retailers, thus increasing more opportunities to see new outfits. Phillips noted that the only blogger who borrowed the use of images seen on fewer economic and social opportunities.
4th High quality, professional content: Over time, blogs more as editorials from fashion magazines. The image has become everything.
5th Practices of ignorance: pretending resemblance to readers after achieving fame in the industry. For example, after participating in Fashion Week, blogs have to pass a test at school or feeding their dogs. "It's like," Do not forget, I'm like you - only better luck, "said Phillips, underlines the importance of the appearance can be identified.
The study, which was published in June 2013 issue of the Journal of Consumer Research, stressed that megaphone effect is not to undermine existing cultural hierarchies, but rather to act as a new route home.
"These women do not pull institutions or against it. Indeed, her greatest desire insiders has become self," says Phillips, noting that the top fashion come bloggers author their own books, the same events visit how traditional media accept paid advertising, and even their own lines. "This is just another way to be famous."
2012年10月28日星期日
Philippine Fashion Week: Middle East fantasies
Dubai marked an? Ssige Albert Andrada and Ezra Santos return the start of the range of one week shows. Joey Espino, Jr., owner of the track welcomed Productions (producer PFW) te? Commitment of the two designers go home for the show.
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Mr. Andrada is the first step? Ffnete his show with Ford Supermodel of the World (2011) Danica Magpantay in a pastel aqua blue dress was halter. The collection was like a summer with bright pastel colors? NEN substances, some of which imagine traveling in the summer breeze could be, and folds, lace, pearls and crystal details filled a touch of luxury. Chantilly lace and silk hugging female curves and gave a warm effeminate menswear. Nicknamed "The Beach at Etretat," collection of the designer is inspired by Franz? Sisch Impressionist Claude Monet Painting Gem? With the same name in 1883.
The fact that the two designers are currently working in the Middle East could be seen in their work - East drawings by Mr. Andrada was plentiful and glamor s, but showed less skin, w while Mr. Santos has been influenced by elements of the Middle? Artistry and Spanish.
Mr. Santos has brought a bit of drama on the stage with his collection "Definiendo El Amor" - Fashion Designer combined art and architecture in a collection that seeks to provide a unique aesthetic has Barcelona Sagrada Familia "definition of love."?.
The architectural inspiration came from the first parts, the golden scales played into winged parts.
Details shoulder gave women a feeling that "I can rule the world" and discovered a piece of skin, just enough to be mysterious and s fat?. Pieces attractive, had a look at the curves of a woman and a human frame.
2012年10月27日星期六
Brad Pitt. Chanel ads. Greatest Christmas. Inevitable: Retail
Industry consultants are all over the map. Most agree on one point, however: to raise women's perfume - especially in men with an appreciation of the bride of Mr. Pitt, Angelina Jolie - probably boost holiday sales of Chanel SAS most famous product.
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Advertising Black and White, which began this month, has gone viral, with more than 4.64 million views on YouTube and spawned a series of parodies. U.S. TV show Saturday Night Live last weekend aired a parody, in which an actor Pitt recognized sporting long hair and a goatee announcing the Dorito-shell taco sold praised Yum!
The fragrance is "something that men and women do not know," she said, adding that most women are not alienated from the ad, because Pitt is beautiful even if it is to use the celebrities' a little gadget. "
In the fourth quarter marketing is crucial try for luxury goods makers, buyers win in the best-selling time of the year. Perfumes are an important element for the gift of Macy Inc. (M), Le Bon Marché in Paris, a retail segment. Heavily on sales in November and December
Seduce men
The choice of Pitt, 48 "can be used to get people feel more comfortable going to the perfumery," said Andrew Sacks, founder of an advertising agency in New York City the same luxury.
Kate Shone, a New York-based spokesman for Chanel with few shareholders wanted to comment on the campaign. Pitt was paid $ 7,000,000, plus Chanel planned to spend $ 10 million for advertising, Women's Clothing Daily reported on 5 October, citing unidentified sources in the industry.
Chanel designer Karl Lagerfeld once again does not disclose financial information. It is ranked as the most valuable luxury brand in fourth place with a value of $ 6.68 billion, according to Millward Brown Optimor 2012 BrandZ study published in May.
Visually appealing
Daniel Spinosa, a 25 year old medical student at Columbia University in New York, was intrigued by the script.
The world turns and turns with her. Disappear plans, dreams take over. But wherever I go, there you are. My happiness, my destiny, my happiness. Chanel No. 5 Inevitable. "
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Monologue Pitt has no connection with the product, Tom Julian, expert and consultant said retail brand with a company of the same name in New York. The campaign would have worked better if Pitt had brought more shows a montage of the universe of the brand and fragrance to express, he said.
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Chanel No. 5 perfume is the most famous worldwide and made her debut in 1921, said the release of Chanel.
2012年10月25日星期四
Hermes sets foot in China with a new watch shop
Fran ais designer brand Hermes has expanded his horizons in Asia, opened a branch in Beijing, China. The hotel is located in Fu Xin Meng Parkson, this business is an important market for the company to make a global presence now more than before. In fact, this shop is a measuring about 83 square meters, one of the 17 branches in niche markets in the Americas, Europe and Asia.
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China has become an important market for startegic luxury brands, after many of them has created a special edition for the country that celebrated? Year of the Dragon? this year. Brands such as Rolls Royce, Louis Vuitton, Hermes and now try to paying in the high mobile customers in the country to open up to spend lifestyle products such as watches. Hermes will try to polish its Asian customers of luxury watches, apart from the major Chinese base exists.
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China has become an important market for startegic luxury brands, after many of them has created a special edition for the country that celebrated? Year of the Dragon? this year. Brands such as Rolls Royce, Louis Vuitton, Hermes and now try to paying in the high mobile customers in the country to open up to spend lifestyle products such as watches. Hermes will try to polish its Asian customers of luxury watches, apart from the major Chinese base exists.
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2012年10月24日星期三
Hermes Avalon blanket: lazy luxury
Once the leaves start to fall, many people turn into couch potatoes. We do not blame them - who would not want to stay away from the wind Slush Ice or strong? With a roof over their head and a cup of hot tea in hand, there's nothing like the company of a soft blanket, the complete whole. (Just ask Linus.)
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Intellectual comfort seekers can look no further than the cover of Avalon, by Hermes, the French luxury goods maker known for its silk scarves and ties.
With 85 per cent wool, you are sure to stay warm when the temperature drops. And provides a smooth cashmere you will not find in a position to release the coated polyester plastic free to expect on your next international flight.
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