Mencyclopaedia: Gucci

  Gucci is a company hundreds-of-millions-one who likes to present itself as proven temple sexiness, danger - even sin. Next envy, jealousy, and rush in the sun, the scent of its recently launched Women and Cologne are appointed guilty for men and announced with a film of two actors dressed in leather, man, woman, astride motorcycles stabbing on a street with the Fire in an unlawful finding lined horizontally. On headily fragrant, velvety padded Gucci fashion show in Milan, the designer Frida Giannini is nine collections for both sexes, who are suspicious reliable, luxurious and lascivious: Men are as bohemian adventurer sew fur lined and fitted trousers demanding presents. Women warrior-queen makeup and accessories for their pure gold dresses and jackets-the-neck to navel with whips and heel engraved cocktail.

This Gucci thrill of 21 Century is a very effective selling point and perhaps a kind of replica unconscious - because a few decades ago, Gucci has been the epicenter of one of the wildest modern sagas fashion.

Gucci history began in 1921, when Guccio Gucci, son of a Tuscan hatter in his youth worked his way to London was as a driver and has worked in the kitchen at the Savoy before moving to Italy, opened a leather goods shop in Florence. Aldo (one of his four son) invented the famous double G logo and the family quickly gained a reputation for producing innovative chic luggage. Shortly before the outbreak of the Second World War, Gucci opened a second store in Rome, and after the war, as in the eternal city flooded barely scathed visitors, they took the Gucci bags as souvenirs home. The company has followed in 1952, opening the first of a network of U.S. stores that have found favor with Hollywood men (Clark Gable and John Wayne) and women (Grace Kelly and Audrey Hepburn). While women buy handbags and scarves, favored men's bags and key invention in 1953, a version of the penny loafer with gold buckle jaw. Despite the death of Guccio this year, and the seething simmering tensions between his heirs, Gucci has grown into a global totem for La Dolce Vita. Peter Sellers, Rod Stewart, Sidney Poitier, and Dustin Hoffman were all holders of idle and Samuel Beckett was wearing a unisex Gucci hobo handbag.

This family tensions, fueled by a growing wealth, eventually degenerated. Aldo was imprisoned after Paolo, his ambitious son, condemned the U.S. tax authorities and in 1995, a nephew of Aldo, Maurizio, was killed at the request of his ex-wife.

This year, Gucci became a public limited company under its family shareholders sold their latest editions. Under his ambitious young designer Tom Ford, Gucci's image has been reset by Grace Kelly modern bourgeois his sexed-up model. Processing and drawings by Ford were so successful, in order to acquire that they rejected the "battle of the handbags," in which one of the alpha male millionaires in the luxury industry in France, Francois Pinault has triggered another, Bernard Arnault, the company .

These days, the Gucci brand is sinful run a business diligently. Ford's successor, Giannini, a designer sent remorse led the company's expansion in emerging markets than 60 horse-bit buckle moccasin is so big now in Beijing, the hot in Hollywood as a further. Although these shoes are classic, masculine side of Gucci is very well expressed in his pockets. Where other manufacturers of luxury luggage often justify their prices by polishing their products a little too strong Giannini is not afraid to equip men is pleasantly rough around the edges.