patriarch Ottavio Missoni fashion brand dies in Italy

  OTTAVIO Missoni, the patriarch of the legendary fashion brand knit zigzag pattern has a chic touch of color and style to many well-dressed women, died on Thursday in northern Italy. He was 92

A statement issued by Missoni SpA said he "died peacefully" at his home in the city Sumirago Thursday. The city, near the city of Varese, also houses the headquarters of the company.

It was sad for a second family in a matter of months. Earlier this year, disappeared the eldest child of Mr. Ottavio, the company's CEO Vittorio Missoni, 58, with his wife and four other while flying in a small plane over the holidays on a Venezuelan island. They have never been found and the cause of death remains a mystery.

Ottavio Missoni started the company in 1953 with his wife Rosita Jelmini who survives him. She went on to create a dynasty mode, hold three children of the couple and their children in the development of the brand.

Creative Director of the company is the couple's daughter, Angela, and a third child, Luca, work in a technical role in society. Family businesses are a feature of Italian companies, often starting with a small business and slowly expanded with the help of loyal employees often.

Born 11 February 1921 in Dubrovnik today, a picturesque coastal town in Croatia Adriatic Sea, Missoni used to say he came into the world of fashion almost by accident. His wife's family owned a textile factory and shawls made. The couple started his own company to produce knitwear shop of a craftsman in Gallarate, near Milan.

Initially produced sportswear, probably by Missoni himself, who inspired a star and athletics, which specializes in the 400-meter hurdles race and was. He has won several national medals, and participated in the Olympic Games in 1948.

The company expanded, eventually build headquarters in Sumirago. But the philosophy of applying the eye of a craftsman detail and accuracy has continued to make the issue of fashion on the catwalks of Milan and in stores around the world, as their brand became world.

Missoni, who often wore their own designs in everyday life, showed her collection in Milan in 1966 for the first time. The following year, tops a show in Florence transparent sparked outrage, but they were germinated on a fashion trend that would later in Europe.

Their ways of signing have a good reputation for resistance to wear and to many seasons changing whims of fashion survive. Among the exhibits in their honor was one of the Whitney Museum in New York. The Metropolitan Museum in New York also presented their creations.

The fashion house Missoni has also created costumes for La Scala in Milan.

Extension of the Dynasty mode, Ottavio and Rosita Missoni granddaughter, Margherita Missoni fragrance promoted and played in an advertisement.