Louis Vuitton: "a unique boutique of its kind"

  Built on three floors interconnection, follows the new space for a new architectural concept of the French original and internationally acclaimed designer, Nicolas Gwenael.

Addressing the Prime Minister home, Nicholas said: "Each Louis Vuitton store is a new challenge is really trying to find a way to brand can develop for me this project in London was very open and creative, it was really interesting and I was allowed. to come up with a new concept that has resulted in this unique new boutique of its kind. "

Louis Vuitton invites you on a unique journey of discovery and surprise, a genuine dialogue between modernity and tradition in the largest department store based European destination.

Upon entry into the Louis Vuitton store on the ground floor, guests are symbolic of a spiral structure rises in the historic building captured. Wrapped in a warm layers of fabric walls, the ground floor is designed, the new collections of leather goods, accessories and travel items with a dedicated and interactive digital platform, presenting a world first for Louis Vuitton.

Art glass pieces a striking background for Louis Vuitton leather collections including city bags, luggage and rigid parts and special orders become emblematic of the house and the monogram My walls.

Later on in the store, showed a circular state-of-the-art lift, just the upper floors. The shortest path inside the elevator head turns out to be surprisingly slow that rotation and glass structure turns into a glass tube as a result of the movement of the spiral structure. Each Louis Vuitton Travel what the short, is inspiring.

Models of brown and yellow lights memories of sunset on the first floor of this first full men's ready-to-wear, shoes and accessories from his own men designer collections of House, Kim Jones, and is powered by a strong elements contrasted weathered glass.

On the second floor, in a cocoon layers of soft tissue, collections of ready-to-wear elegant and refined women are presented delicate and play tribute to the creativity and talent of Marc Jacobs, the artistic director of Louis Vuitton. The soft palette of light bronze glass highlighted art presents a collection of furniture that satisfies the refinement of this area make sophisticated women. Women are encouraged to improve their overall appearance and finish so that it is in the Louis Vuitton shoe dedicated space within Selfridges Shoe Galleries, which will present the complete collection of the brand.

Louis Vuitton was founded in Paris in 1854 and is synonymous with the art of travel. His iconic suitcase, cases and bags have accompanied time travel. With the arrival of Artistic Director Marc Jacobs in 1997, Louis Vuitton extended its expertise to ready-to-wear, shoes, accessories, watches and jewelery, in its exclusive network of stores all over the world.