pairs with Louis Vuitton Jiepang for "The Meaning of Travel" campaign

Arriving Louis Vuitton Express Travel From Paris to Shanghai tomorrow For the 20th Anniversary of the brand in the Chinese market, the journey of the Express Louis Vuitton in Paris and his arrival in Shanghai on 19 July and the inauguration of the first LV in the Chinese mainland house on the Plaza 66 mark this month, Louis Vuitton new partnership with Jiepang, the Chinese version of Foursquare. Looking through the end of the month, the new Louis Vuitton Jiepang, "The Meaning of Travel" (旅行 的 意义) encourages users to any Louis Vuitton store in China to check, write a short message to say on this journey, the Social media networks such as Sina Weibo or Jiepang, then share with friends. Those who get in over Jiepang a special plaque to the virtual Louis Vuitton Express Checkout, with 10 lucky participants will be selected to receive 10 copies of the "Louis Vuitton: 100 strains legendary" book. "The direction of travel" Louis Vuitton second major collaboration with Jiepang - who worked with brands like Burberry, Starbucks, Starwood and Puma. In June 2011 Jiepang awarded a special prize from Louis Vuitton virtual badges for users who are registered at the Louis Vuitton "Journeys" exhibition in Beijing, and details on the show with friends via social media split. As Jing Daily noted that the time commitment are oriented campaigns on social media in China and more popular among the luxury brands in an attempt to take advantage of the increased purchasing power of the young perceive China, the middle class shoppers. Although a user can not afford an LV bag or a physical Jiepang Burberry scarf, he or she still collect and show a brand of "virtual badges."