2012年7月6日星期五

The Selby is Louis Vuitton back on the map in China?

Paris to Shanghai by train. The only concept dredge up the atmosphere of bygone times, when the Orient Express train, the style, the way was the luxury of traveling. And what are the two cities mentioned this fabulous old better than Paris and Shanghai, a city once celebrated as "the Paris of the East?" This nostalgic feeling is that Louis Vuitton is to open in its new campaign, "Louis Vuitton Express" - which this week began with a teaser video, "Paris to Shanghai by train from The Selby," - that the digital extension is an event marketing campaign that has run online, on YouTube and Facebook from French brand HQ into its new headquarters in China. But who or what you might ask, is "The Selby?" And "The Selby" enough to treat Vuitton again in favor of Chinese luxury buyers who have come recently, the type of mark on the musculoskeletal system such as excursions - a relic of the past?

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