fast and forecasts internet training last Inditex

  Fashion lines changing fast and hard online to gain new customers and helped in developing countries Inditex in Spain, detailing the world's largest clothing and owner of the Zara brand, profit forecasts in the first half stroke on Wednesday.

Inditex, the eight premium brands such as Massimo Dutti, Bershka young label and underwear store Oysho works, with net income increased largely by one-third market share gains offset the decline in expenditure home market recession success.

Retailers across Europe mostly angry shoppers disposable incomes due to rising prices, wage growth and austerity measures are being crushed steamed.

But the development of these growth sectors such as online shopping, emerging markets and "fast fashion" - where affordable versions of new types of Gateway stores need in less than 2 weeks - can grow.

British fashion retailer ASOS posted higher quarterly sales and online Wednesday.

"The drivers are certainly there - the rapid deployment of online sales and quickly - but even if it is a spectacular achievement," said Societe Generale analyst Anne Critchlow results of Inditex.

At 1025 GMT, the action Inditex rose 1.9 percent to € 93.84. The stock has risen 45 percent this year, a figure well above the European distribution sector, the. Up 6.6 percent and Spanish blue-chip index rose by 4.9 percent

Inditex, whose founder Amancio Ortega is now the richest in Spain and the fifth rich world to the Forbes list of billionaires, was a pioneer of fast fashion.

The model is copied many times and things are accelerated. Tuesday British chain Topshop mannequins live streaming gateway via social media, allowing consumers to make immediate purchases.

Spanish Zara site has 92 products that are new in this week, including a black lace dress with long sleeves for € 49.95, a black fur coat for € 399 and a bag-shaped box clutch red and black for a price of 49, 95 €.

Emerging Markets and ONLINE

Inditex said it made a net profit in the first half of 944 million euros (1.2 billion euros), suggested a forecast of 905 million euros in a Reuters surveyed banks and brokers.

Sales rose at stores open more than a year by 7 percent since the start of the third quarter to 17 September, he added.

Hennes & Mauritz, the second-largest fashion retailer, said earlier this week of unusually warm weather in Europe dented demand for autumn clothes and led to an unexpected drop in sales in August.

With over 5,600 stores in 85 countries, Inditex plans to open between 480 and 520 new stores this year, many of them in the world's second largest economy to China, where he. Website at the beginning of month

Despite the global market penetration remains low Inditex covered in most countries outside of Spain and Portugal, with first openings in the big cities.

This helped reduce the risk of entry into online sales, simply pull existing customers of its stores.

"Online allows Inditex to customers who can not access the in the vicinity of one of its concept stores," said Critchlow.

Inditex was no evidence of his performance online, but Internet sales could increase growth by at least 2 percentage points, Societe Generale.

Reducing dependence SPAIN

Inditex continues to include a loyal following in their home country, many shopping streets Spanish dominant with its diverse offerings, the Lefties - where shoppers can buy clothes Zara last season - and the most expensive Uterque specializes in luxury accessories.

However, Inditex has its dependence on the domestic market to 22 percent of sales decreased from 26 percent a year ago, the opening of 166 stores in 39 new markets in the first half.

The latest figures for the retail trade for July Spanish 7.3 years showed a percentage fall in a year, have the 25th Episode and falling buyer another blow earlier this month when the government hiked taxes value.

Inditex told analysts during a conference call that it had a market share of 12 percent in Spain, half of the flagship chain Zara. The company never gave details of its market share, but analysts believe that the company compensate competitors such as El Corte Ingles department store and help group, the decline in consumption.

Analysts calculated sales of Inditex in Spain were probably in the first half of the order of 1 percent.

Since Spain entered its first recession in 2008, many independent stores closed, Spanish banks have refused funding.