Brad Pitt. Chanel ads. Greatest Christmas. Inevitable: Retail

Industry consultants are all over the map. Most agree on one point, however: to raise women's perfume - especially in men with an appreciation of the bride of Mr. Pitt, Angelina Jolie - probably boost holiday sales of Chanel SAS most famous product. Louis Vuitton Damier Wallets Advertising Black and White, which began this month, has gone viral, with more than 4.64 million views on YouTube and spawned a series of parodies. U.S. TV show Saturday Night Live last weekend aired a parody, in which an actor Pitt recognized sporting long hair and a goatee announcing the Dorito-shell taco sold praised Yum! The fragrance is "something that men and women do not know," she said, adding that most women are not alienated from the ad, because Pitt is beautiful even if it is to use the celebrities' a little gadget. " In the fourth quarter marketing is crucial try for luxury goods makers, buyers win in the best-selling time of the year. Perfumes are an important element for the gift of Macy Inc. (M), Le Bon Marché in Paris, a retail segment. Heavily on sales in November and December Seduce men The choice of Pitt, 48 "can be used to get people feel more comfortable going to the perfumery," said Andrew Sacks, founder of an advertising agency in New York City the same luxury. Kate Shone, a New York-based spokesman for Chanel with few shareholders wanted to comment on the campaign. Pitt was paid $ 7,000,000, plus Chanel planned to spend $ 10 million for advertising, Women's Clothing Daily reported on 5 October, citing unidentified sources in the industry. Chanel designer Karl Lagerfeld once again does not disclose financial information. It is ranked as the most valuable luxury brand in fourth place with a value of $ 6.68 billion, according to Millward Brown Optimor 2012 BrandZ study published in May. Visually appealing Daniel Spinosa, a 25 year old medical student at Columbia University in New York, was intrigued by the script. The world turns and turns with her. Disappear plans, dreams take over. But wherever I go, there you are. My happiness, my destiny, my happiness. Chanel No. 5 Inevitable. " Value for money Monologue Pitt has no connection with the product, Tom Julian, expert and consultant said retail brand with a company of the same name in New York. The campaign would have worked better if Pitt had brought more shows a montage of the universe of the brand and fragrance to express, he said. Get Lucky Chanel No. 5 perfume is the most famous worldwide and made her debut in 1921, said the release of Chanel.