new face of Chanel: clean, refined elegance of a film star
However, Chanel has become and is now primarily a society based on the international luxury brand Chanel, and has been carefully monitored in the Wertheimer family since Chanel Perfume created in 1924 to commercialize perfume Chanel No. 5. Then she gave control of the development of the brand Pierre Wertheimer was for perfumes, where the money was also haute couture collections have become the engine of his public image.
Oscar winner Tilda Swinton is now the new face of Chanel advertising campaign pre-fall collection for her brand "Métiers d'Art Paris-Edinburgh" by Karl Lagerfeld, head designer of the fashion house, which was the first time in a Scottish castle in December last year and commercials that will be hitting the fashion magazines for good in June of this year
A premium collection favoring rich tweeds and tartans of Scotland, Tilda lives in Scotland with her partner and two children and has Scottish parents, even though she was born in England.
While the show was given in a Scottish castle, the photo was from the collection of Karl Lagerfeld at the castle near Chantilly couen made in France. This is not the first time a French castle doubled as a Scottish castle, as the history of the Scottish nobility French and intimately mixed to Mary Queen of Scots.
The connection with Chanel could not be better symbolized either as the tweed is the fabric of choice when Coco Chanel introduced Chanel jacket in the fifties - an innovation that has liberated women after the Second World War world, as it was again done with jerseys at the time of the First World War.
It seems that every woman in the world such as Chanel, the Chanel suit and jacket, the little black dress, the Chanel perfumes, makeup, watches and jewelry. And the reason is simple end account: millions of women for decades Chanel was also the embodiment of luxury and freedom to impose through the voice of Coco Chanel on the social mores of the twentieth century, expressed through fashion and design.
The famous French fashion house Chanel has been around for over 100 years since its founder Coco Chanel opened her first millinery at 160 Boulevard Malesherbes in Paris, was in the same building as the day her lover Etienne Balsan. His genius, and it's the brand has accumulated over a lifetime, the opportunity to change over time more than one occasion has to remain relevant to future generations of customers, often in very different conditions of economic and social conditions.
Today, Alain and Gerard Wertheimer, grandson of Peter, the multi-billionaire owner of an international fashion conglomerate that relevant the almost impossible task to stay for a luxury brand at all times to manage new generations. In 1982, when Chanel suffered badly from a very cumbersome picture in this time they took a big risk and brought this killer icon Karl Lagerfeld to modernize the area and they did just that. This brought the younger generation in a long time and fueled international expansion, which is in Asia in Japan, Korea and China, where it seems that luxury has served for the rich, that the water for all the world ...
A very private family Wertheimer show a number of contradictions in the fashion industry - where their brilliant organizational skills and financial acumen are certainly not the norm - not too big fashion empires have survived and thrived for as long as Chanel. How billionaires they also have a high social status in France, especially if they exercise their passion for horse racing - one of their few semi-public activities, all in a French cultural context, which of course is usually always - at least culturally - as completely anti-Semitic in its upper part, and certain lots of the lower class. And that's good with the fact that Coco Chanel herself a well-known Nazi sympathizer who tried to time during the Second World War Nazi power to provide the participation of Wertheimer in his company had shown her. The plan failed when Pierre Wertheimer was too smart for them, but it was only through the intervention of Winston Churchill himself was not there after the war in a country where people continue to rage on those who worked.
In fashion, according to Karl Lagerfeld "The future is six months." For Wertheimer fashion industry for a time included much more .....