Chanel No. 5 hours of Microsoft
Every trip ends, but it goes on. The world turns and we turn to him.
- Brad Pitt for Chanel No. 5
The most interesting thing about the world of technology is that often the most successful products that we do not see.
Could often for reasons that we can not predict succeed - Wii in 2006 or the first (AAPL) Apple iPhone in 2007 - even the flagship products that we know are on the way as the Nintendo (NTDOY OTCMKTS) .
Who knew that a system of movement control to get grandmother playing video games?
And who would, before the first Apple iPhone was the start of a touch screen and thought the mobile Internet revolution that still resonates in the world?
How about Google (GOOG)? Forget its search technology. It was before Google web search, but it certainly could have been better. But I can not remember a lot of people yelling for functional minimalism, Google revolutionized bare bones interface.
In summary, many companies observe how the world turns around to see it with him - but the special, as the three companies I mentioned above actually see.
I detail the trend of declining PC sales courtesy of the trend Toasterization after publication (MSFT) Windows 8 covered, highlighting the fact that there is no increase post-release in the sale, as is the custom, after the publication Windows came 7th
I also noted that in April, if you do not know PC sales were terrible, then you just have not been paying attention.
Since then, there were not only poor data and continued yesterday with the release of the second quarter, Gartner, sales figures in the industry.
Gartner said that worldwide PC shipments declined 10.9%, which is a record for five consecutive quarters of losses.
The song remains the same as tablets cannibalize PC with Gartner further note the following points:
"We see a reduction in the PC market directly to the installed base of PC shrinkage tablets cheap displace low-end machines mainly for consumption in the mature and developing markets used in the context," said Mikako Kitagawa, principal analyst at Gartner . "In emerging markets, cheap tablets have become the primary computing device for many people, in the best case, the shift of the purchase of a PC. This is also the collapse of the mini-notebook market."
Shrinking installed base?
What things will look like in 10 years because the babies of iPads to be raised?
Just as the line on a quasi-metaphysical concept of the famous Chanel No. 5 commercial tie in the collapse of the PC and Microsoft Brad Pitt operates in particular?
Well, the world turns and Microsoft is trying to run with it, especially trying to hitchhike driven to the boom in mobile computing Apple.
But after plowing forward with his Windows Phone and initiatives of the tablet surface, it was not exactly killed.
In the first quarter of 2013, Microsoft had 2.9% market share of smartphone operating systems - a big improvement from 1.9% in the previous year, but not close enough to move the needle.
He had the same success with his tablet surface, with 3% of the market (to zero in the previous year), according to Strategy Analytics.
And PC sales collapse during the boom of mobile market, we see Windows falling behind Google Android device in the market share of the global operating system.