Gucci independently develop in Russia
One of the best - selling luxury brands in Russia, Gucci is through direct management of its operations in the country. Gucci is for a site in Moscow for a private brand of searching how Vedomosti relating to real estate broker. Experts said that the brand already hired about 200 square feet of office space in the business center Moscow Pitero house. "The decision is in line with the overall brand strategy - continuously increase the direct control," said a representative of Gucci Vedomosti, without giving a precise timetable. In Russia, where the love of luxury in the crisis, it seems to be unwavering, Gucci is one of the most popular, according to Darya Yadernaya, CEO Consulting Group Esper 10 brands. In 2012, sales of luxury goods in Russia, including clothing and accessories, up to 7%, according to data from Fashion Consulting Group (FCG). This is despite the prices of items in the fashion of the western producers is about 30% higher in the Russian shops, said Anush Gasparyan, commercial director of FCG. This makes many companies try to maximize the potential of the Russian market and to avoid distributors. They are trying to develop and manage their brands to benefit regardless Adding, Gasparian said. Gucci is not the first luxury brand want direct operations in Russia, Prada and Hermes have already left their distributors Yadernaya said. Mercury dealer for a split with Gucci would not refer to his inconsistency, but his professionalism, according Yadernay. Mercury has not only recognized the brand, but also determined to complete a solid basis for future development, as well as some customers Yadernaya. Today, Gucci has six branches in Moscow, with another set to open shortly. The distributor of the brand in Russia, Mercury Group, holds a large TSUM most luxurious stores in Moscow.