The five habits of famous fashion bloggers pellets study secret achievement Social Media
Joe Average response to the sex tape celebrity blogs have long been known as a quick and dirty way to fame has been mythologized. Unlike reality TV, where networks control the lights, the Internet allows anyone to accomplish fame on their own. Prada Tote Bags So, why is not any idiot with a book blog and start cashing offers great? This question is asked (albeit in a milder terms) by Canadian researchers in a new study that the "megaphone effect" reverses. The ability to build an audience of strangers without share capital to examine the phenomenon through the prism of fashion blogs, isolate best practices of young women online reputation online opportunity translated -. The Brass Ring for wannabe tastemakers from all sides "In the past, it was Paris Hilton had to be - someone with family ties - or work for the government or the media," says Barbara Phillips, professor of marketing at the University of Saskatchewan. "Now anyone can be without the support of famous - but not everyone is So what makes the difference between people who are successful at this megaphone and people who blog to their friends and family have used." Together with U.S. colleague Jessica Miller and Edward McQuarrie Santa Clara University, Phillips has analyzed the growth of 10 fashion blogs success (ie, Fashion Toast Karla Booth). After making the transition from virtual anonymity to fame industry These five key characteristics for success were identified. A. Displays taste, no diaries: women in danger, daring decisions and definitive statements about what is fashionable and what is not. They quickly established itself as a cultural specialist. Second They were pretending to be part of a community: While blogs niche communities of people who tend to think like women in this study apply to become involved through their public ignorant comments refusal of content suggestions, and not directly with their students. Phillips described as a means for defining the state. Third Less photos personal: All but one of the bloggers for final modeling clothes themselves, which in turn presents retailers, thus increasing more opportunities to see new outfits. Phillips noted that the only blogger who borrowed the use of images seen on fewer economic and social opportunities. 4th High quality, professional content: Over time, blogs more as editorials from fashion magazines. The image has become everything. 5th Practices of ignorance: pretending resemblance to readers after achieving fame in the industry. For example, after participating in Fashion Week, blogs have to pass a test at school or feeding their dogs. "It's like," Do not forget, I'm like you - only better luck, "said Phillips, underlines the importance of the appearance can be identified. The study, which was published in June 2013 issue of the Journal of Consumer Research, stressed that megaphone effect is not to undermine existing cultural hierarchies, but rather to act as a new route home. "These women do not pull institutions or against it. Indeed, her greatest desire insiders has become self," says Phillips, noting that the top fashion come bloggers author their own books, the same events visit how traditional media accept paid advertising, and even their own lines. "This is just another way to be famous."