male Fine etailer fight Ghent raises $ 1.84 and adds the former board member of Gucci as president
Months, the founder of haberdashery online battle Ghent uprooted their young Los Angeles-based startup and and moved to Las Vegas. Today, the reasoning behind this movement has become clearer and our previous views were confirmed, the Company issued $ 1.84 million in seed funding from VegasTechFund * conducted with the participation of MHS Capital Greycroft Partners, Naxuri Capital Ventures Blazers, nine points of the capital Berlin, and flint and tinder Jake Bornstein. Battle Ghent was the first company allowed, Redwood City, focusing exclusively on start-up focused on the intersection of fashion and technology. The company has since added managing partner Enrico Beltrami accelerator, a general manager Naxuri Capital and a former board member of Gucci, as chairman of the board of directors. As part of today's announcement, the company announced that co-founder and partner Vishaal MB Melwani were called on an FT Accelerator and advise the parties on key decisions coming during their training. Given the history of the couple, it is less surprising than it seems. The two cousins ??were Melwani in the business of manufacturing of her life, growing up in the back of the family, the Versace boutiques in Los Angeles and Las Vegas. Her family has generations of tailors, dressmakers and designers, which means that the haute couture, craftsmanship, and customer service are means in their blood. $ 160 for costumes, $ 25 for shirts and $ 16 for the links - Combat Ghent has made a name for itself on the high quality suits, shirts, ties, and sold at cheap price. Recently, the company has partnered with Castelli & Andreazza the original source cotton, fine Italian 120 will be available for use in a limited collection of Italian shirts in six models to $ 40 per piece. Next on the list of expanding product lines are jeans for men and small bags such as totes and messenger bags. The entire product range is designed by Melwanis and is manufactured in his factory Vegas Downtown point within the factory. The company has grown to more than 72,000 active members and generates hundreds of thousands of dollars in revenue per month. More importantly, it can be seen, a significant portion of customer retention and acquisition of products of only 12 percent, which is unusually low for e-commerce mode. Ghent has an accessible aesthetic struggle and has been able to provide quality at prices that deliver themselves to the masses. His challenge will continue to hit these three goals, while focusing on the scale and margins in the notoriously difficult area. The company has to compete with the likes of Indochino, Frank & Oak, Jay Hilburn, fourth and Grand, 20Jeans, and countless others for the mind and wallet share. With Versace and Gucci Heritage now runs through its series of management and conference room, and with the additional capital the round today, the company address as an alternative of men fashion e-commerce category still wide open seems well positioned.